David Wheldon, CMO at The Royal Bank of Scotland Group, President of World Federation of Advertisers

Bob Wootton, Consultant, Former Director of Advertising & Media ISBA

In this episode we listen to two highly experienced marketing practitioners discuss the changing role of the CMO, the end of the ‘lead agency’ era and the danger of seductive digital metrics. We hear about the need for authenticity in leadership, how an ex-black hat hacker alerted the WFA to the extent of online ad fraud and the dangers of not asking what the real “nitty gritty shit” of a new job might be.

About the guests:

David Wheldon is Chief Marketing Officer for The Royal Bank of Scotland Group and serves as President of the World Federation of Advertisers. He is a council member of the Marketing Group of Great Britain and a Marketing Society Fellow. In his extensive career he has worked both client-side and agency-side, holding senior roles at Coca-Cola, Vodafone and Barclays. He started his career at Saatchi & Saatchi, held positions such as President of BBDO Europe and CEO of Tempus Partners and set up Team Vodafone for WPP.

Bob Wootton is founder of Deconstruction Consulting, a media columnist, experienced agency hand and a former long-serving Director of Advertising & Media for ISBA.