Tough Truths for Ad Tech Vendors

Four publishers explain the difficulties in choosing potential ad tech suppliers and their tips to make the buying process run smoothly in this special edition of Dog ‘n’ Bone. It is an edited version of Propeller’s panel held at Ad Week Europe in London and features Jonathan Lewis, Head of Partnerships & Digital Innovation at Channel 4, Fiona McKinnon General Manager at The Pangaea Alliance (including CNN, Reuters, Fast Company), Guljeet Samra, Digital Commercial Operations Director at Hearst Magazines and Danny Spears, Programmatic Director at The Guardian. It is curated by Propeller founder Martin Loat.