Nairn ‘n’ Hoad

Andy Nairn, Founding Partner, Lucky Generals

Alison Hoad, Chief Strategy Officer, BBH

In this episode we hear from two superstars of account planning – Andy Nairn of Lucky Generals and Alison Hoad of Bartle Bogle Hegarty talk about their work, the changing nature of the planner’s role and the need for big emotional brand ideas as the discipline celebrates its 50th anniversary. We also learn the dangers of handing a project to unsupervised social media whizz-kids and how an ant-eater can ruin a pitch. Andy is co-founder of LG and Alison is Chief Strategy Officer of BBH.

About the guests:

Andy Nairn is founding partner of Lucky Generals, a winner of 24 IPA Effectiveness Awards and he’s helped teams win a slew of creative awards including the Cannes Advertiser of the Year, BTAA Grand Prix and ITV Ad of the Decade (it was Hovis), Campaign Press Grand Prix and Campaign Direct Grand Prix. His is a former Convenor of Judges for the awards and a regular commentator on planning and advertising in media.

Alison Hoad is Chief Strategy Officer at Bogle Bartle Hegarty and a former Vice Chairman for Rainey Kelly Campbell Roalfe/Y&R. She is chair of judges for the 2018 YouTube Works for Brands Awards and has served as a Convenor of Judges for the IPA Effectiveness Awards. She started her career as a brand manager at Procter & Gamble managing Ariel and Vidal Sassoon,

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