Jacob ‘n’ Brunt

Kathryn Jacob, CEO of Pearl & Dean

Michael Brunt, Publisher of The Economist

In this Dog ‘n’ Bone special, recorded at the Cannes Lions festival, we listen to Kathryn and Michael enjoying a relaxed chat about the challenges facing ‘traditional media’ – including the fact that the reality of the cinema experience means it cannot deliver mobile data to brands.

We hear how cinema and print can help drive change in social attitudes and how this ties-in with The Economist’s plans to celebrate its 175th anniversary. We also learn why Insect Ice Cream makes for a great marketing campaign and the dangers posed by a rogue handbag during an important client meeting.

About the guests:

Kathryn Jacob is CEO of cinema sales house Pearl & Dean and is steeped in media, having worked at the Daily Telegraph and Virgin Radio. Kathryn is a champion of workplace diversity and equality and is co-author of The Glass Wall: Success Strategies for Women at Work. She is a member of the Government Expert Group on Body Confidence and the Advertising Association Council and a former President of Women in Advertising and Communications.

Michael Brunt is Publisher of The Economist and has worked at the media owner since 2006 in a variety of roles. He started his working life in agencies with stints at McCann Erickson and EHS Brann.

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