This is a special edition of the Dog ‘n’ Bone hosted by recent Brixton Finishing School graduate Dorcas Matomby.
Dorcas interviews Justin Copeland-Thomas, CEO of DDB North America, Kieran Kent, Managing Director of Propeller Group and Ben Major, Recruitment Director for Mother London, about their perspectives and plans when it comes to promoting diversity in the advertising industry.
In the first episode of the Dog ’n’ Bone coming out of lockdown, Propeller Group Chairman Martin Loat speaks to the client behind some of the most famous UK advertising of all time, Craig Inglis, former Customer Director for John Lewis Partnership & Waitrose, and the man who made the ads happen, James Murphy, founding partner of Adam&Eve and more recently New Commercial Arts.
The legendary pair discuss making the magical John Lewis Xmas ads, speculate on what Christmas advertising in the year of COVID will look like – and reveal how Craig and Richard Branson shared a memorable moment in a Virgin Trains loo.
Here’s a sample of James Murphy on the challenge for brands and creatives planning Christmas in July:
“It’s almost like Christmas has come early, you know, because brands have entered a lot of the same emotional territory.
And so I think there is a dilemma about what you actually do when Christmas comes around. I’m sure there will probably be a huge bidding war for people like Major Tom. I’m sure some retailers will be trying to get very visible heroes like him into their Christmas advertising – they’ll be trying to co-op nurses and other essential workers.
I think that there may also be a return to a more practical approach to Christmas, because we may still be dealing with certain constraints on what we can and can’t do in terms of shopping and what we can and can’t do in terms of getting together with our friends and loved ones. So that may be reflected as well.
But I do think there’s been a huge glut of sentimentality in around the COVID period. So I think everyone will need to have to fast a little bit through the autumn before they can deal with another sugar rush of Christmas sentiment.”
This Dog ’n’ Bone features Bruce Daisley, former Senior VP of Twitter Europe, host of the hit business podcast Eat Sleep Work Repeat (www.eatsleepworkrepeat.com) and the author of Sunday Times Bestseller The Joy of Work and Chris Hirst, Global CEO of Havas Creative and author of No Bullsh*t Leadership. The episode is hosted by Martin Loat, chairman of Propeller Group.
The high-profile pair discuss the art of curating a successful podcast, the highs and lows of writing your own book and how they balanced their day jobs with becoming prominent authors on work and management.
Tim Weller, founder of business publisher Incisive Media sits down with Simon Fox, former CEO of Reach plc (previously Trinity Mirror) for a discussion about the agony and the ecstasy of steering through crucial mergers and acquisitions. The two chat about the pitfalls, pain points and exhilaration generated by successful business deals – while also mentioning awkward business moments, such as ignoring a Royal scrabbling to right a tumbled tombola and fumbling a magic trick in front of an advertising audience.
About the guests:
Tim Weller is the founder of business publisher Incisive, which is celebrating its quarter century since it launched with the title Investment Week. He floated the business on the stock market in 2000 at a value of 73 million. But in 2006, Tim led a management buyout and took the business back private. Now he’s non-executive director. He’s also a non-executive chairman of various businesses, including Trust, Pilot, Thai Media, the children’s digital platform, super awesome and ad tech firm Tremor
Simon Fox recently left Reach Plc, formerly Trinity Mirror, after seven years as CEO. Towards the end of his tenure, he drove the acquisition of Express Newspapers and the traditionally conservative Express titles now sit alongside the left leaning Mirror newspapers under the Reach umbrella. Simon was well-placed to pull off this trick as he’s actually an accomplished amateur magician.
Brixton Finishing (brixtonfinishingschool.org/) and Hoxton United (www.hoxtonunited.com/) founder Ally Owen is joined by one of her students, Dorcas Matomby, and Propeller Group Chairman Martin Loat to discuss the difficulties in bringing diversity to the creative industries. The industry-funded BFS trains young people from diverse backgrounds, including the neurodiverse, for careers at media agencies, owners and brands. Hear how companies miss out on an injection of creativity by failing to widen their talent pool to reflect their customers, why so many companies are ‘tone deaf’ in their actions and how to create a welcoming environment for employees from diverse backgrounds. Featuring mentions for The IPA (ipa.co.uk/) and Creative Equals (www.creativeequals.org/).
Keith Moor, CMO of Santander UK and soon to join national lottery operator Camelot, talks to Lauren Reynolds, global brand manager for Love Island at ITV Studios, and Martin Loat of Propeller Group. They discuss why a serious bank should make fun ads like “the bank of Ant and Dec”, paying agencies for great ideas, giving celebrities a second chance if they have “issues”, taking Love Island into fourteen international countries, why Keith’s joining Camelot… and what can go wrong when you put a poster of a frozen chicken in a bank branch.
Keith Moor is Chief Marketing Officer of Santander and soon to be CMO of Camelot. He has been at Santander for 24 years and is an Executive Committee member of Santander UK. He is a Fellow of the Marketing Academy, Council Member and Treasurer of ISBA, Trustee of the Santander Foundation, Board Member of the Mobile Marketing Association EMEA. In September he joins The National Lottery operator Camelot as its CMO.
Lauren Reynolds is Global Brand & Marketing Lead ITV Studios. She runs campaign strategy across formats and non-scripted series. She helped build the brand reputation of Love Island and Dancing On Ice across multiple territories. She is a B2B Marketer selling shows to global broadcasters and a B2C Marketer to make sure the brand and marketing is consistent when on air and in brand partnerships. She was at EE for 5 years, where she was Brand Manager. Lauren holds a BTEC in Enterprise and Entrepreneurship from the Peter Jones National Enterprise Academy.
Marketing Director of Direct Line Group Mark Evans chats with Frith Hookway, formerly at Snap Inc. and now Head of Strategy at Vidsy, about career development in a conversation moderated by Martin Loat, Chairman of Propeller Group. Mark acted as an advisor to Frith when she was a scholar at The Marketing Academy and they have stayed friends since. Their conversation unpacks topics such as mentorship, big decisions like taking a post abroad, ‘unlearning’ and ‘squiggly’ career paths.
About the guests:
Mark Evans is Marketing Director of Direct Line group and oversees marketing for brands such as Direct Line, Green Flag and Churchill. In 2018 he was named Marketing Society Leader of the Year and he is a passionate supporter of helping others develop their career. He’s also the founder of the charity fun run format known The Sprintathon and the advertising and marketing industry is getting behind one of these on the 25th of July in support of Stand Up To Cancer and Cancer Research UK.
Frith Hookway is Head of Strategy at adtech video business Vidsy and previously worked at Top Shop and at Snap Inc. in both London and Los Angeles. She was a scholar in The Marketing Academy 2016 intake and Mark was her mentor.
How do you measure a creative idea? What would you change about the media industry? These are just some of the burning issues occupying the minds of media and marketing senior executives and surfaced in this new Dog ‘n’ Bone format. We grabbed movers and shakers at Advertising Week Europe and requested they answer the question set by the last occupant of the hot seat. They were then able to set a question for the next ‘victim’. The answers were spontaneous, illuminating and revealing. Among the guests to accept the challenge were Managing Director of VMLY&R Amanda Farmer, co-founder of BBH and Chairman of Whalar Sir John Hegarty and CMO of Santander UK Keith Moor.
In this episode…
Senior industry figures grabbed amid the hustle and bustle of Advertising Week Europe take part in a new Dog ‘n’ Bone format. Each person is requested to answer the question set by the last occupant of the hot seat – they were then able to set a question for the next ‘victim’. The questions show what is on the minds of industry luminaries and include ‘how do you measure a creative idea?’ and ‘what would you change about the media industry?’. Among the guests to accept the challenge were Managing Director of VMLY&R Amanda Farmer, co-founder of BBH and Chairman of Whalar Sir John Hegarty and CMO of Santander UK Keith Moor.