Watton ‘n’ Cox

Kate Cox, Vice President and Chief Marketing Office EMEA for GoDaddy + John Watton, Senior Director for Enterprise Marketing EMEA at Adobe Systems

In this episode, we hear the different ways that Adobe and GoDaddy inject some emotion into their marketing to build strong relationships and how technology has levelled the playing field for SMEs with modest budgets. We learn about Freddie Flintoff’s penchant for painting figurines, why it’s a good thing to encourage staff to pursue side hustles and the panic that sets in when a business pitch goes sideways.

About the guests:

Kate Cox is Vice President and Chief Marketing Officer EMEA for GoDaddy. She oversaw the platform’s recent eye-catching “four-inch Freddies” campaign with cricketer Andrew ‘Freddie’ Flintoff and is a founder of the new Digital Futures Council that encourages collaboration between creativity and technology and a former chief strategist at Havas Media.

John Watton is Senior Director for Enterprise Marketing EMEA at Adobe Systems. He has 25 years’ experience in senior marketing at the world’s most competitive software companies and is known for bringing the emotional and engaging approach of the best consumer work to enterprise communications. He is a former B2B Marketing Magazine Marketer of the Year.

Greaves ‘n’ Robb

Gemma Greaves, Chief Executive of The Marketing Society + Nishma Robb, Google Marketing Director

In this episode, we hear two high profile champions of diversity talk about the need for a new approach to workplace leadership. The free-flowing conversation takes in subjects not often aired, including psychological safety in the office, neurodiversity issues (such as imposter syndrome, dyslexia and being bi-polar) and what it’s like as a mother to be offered a top job while you have “milk in your hair”.

About the guests:

Gemma Greaves is Chief Executive of The Marketing Society and a networker supreme. For the past 10 years she has been growing and nurturing The Marketing Society, so that it is now a leading global network of senior marketers. Today there are thriving Marketing Society hubs in London, Scotland, Hong Kong, Singapore, Dubai, India and New York. She believes in being brave and the power of connections and she has served as the first female president of the Solus Club, the dining club for senior members of the media and advertising industry.

Nishma Robb is a Google marketing director with more than 20 years of experience including digital marketing, strategy, business development and general management. She is passionate about inspiring girls and women about the magic of technology and is a former chair of Women@google. Her accolades include being named Businesswoman of the Year in the Asian Women of Achievement Awards. She has the unique experience of working at a media owner, on client side and for an agency. Prior to Google, Robb was a senior executive at iProspect (part of Denstu Aegis).

Tough Truths for Ad Tech Vendors

Four publishers explain the difficulties in choosing potential ad tech suppliers and their tips to make the buying process run smoothly in this special edition of Dog ‘n’ Bone. It is an edited version of Propeller’s panel held at Ad Week Europe in London and features Jonathan Lewis, Head of Partnerships & Digital Innovation at Channel 4, Fiona McKinnon General Manager at The Pangaea Alliance (including CNN, Reuters, Fast Company), Guljeet Samra, Digital Commercial Operations Director at Hearst Magazines and Danny Spears, Programmatic Director at The Guardian. It is curated by Propeller founder Martin Loat.

Wallflowers at the Orgy

Four marketing trade press editors discuss how they make decisions about the stories they run, the commercial pressures they come under and the best ways a PR can pitch a story for publication in this special edition of Dog ‘n’ Bone. It is an edited version of Propeller’s panel held at Ad Week Europe in London and the panel features Russell Parsons, Editor of Marketing Week, Rachel Barnes, Editor of Campaign, Stephen Lepitak, Editor of The Drum and Seb Joseph, Brands Editor, UK at Digiday. The session is chaired by Propeller’s Director of Content Branwell Johnson.