Watton ‘n’ Cox

Kate Cox, Vice President and Chief Marketing Office EMEA for GoDaddy + John Watton, Senior Director for Enterprise Marketing EMEA at Adobe Systems

In this episode, we hear the different ways that Adobe and GoDaddy inject some emotion into their marketing to build strong relationships and how technology has levelled the playing field for SMEs with modest budgets. We learn about Freddie Flintoff’s penchant for painting figurines, why it’s a good thing to encourage staff to pursue side hustles and the panic that sets in when a business pitch goes sideways.

About the guests:

Kate Cox is Vice President and Chief Marketing Officer EMEA for GoDaddy. She oversaw the platform’s recent eye-catching “four-inch Freddies” campaign with cricketer Andrew ‘Freddie’ Flintoff and is a founder of the new Digital Futures Council that encourages collaboration between creativity and technology and a former chief strategist at Havas Media.

John Watton is Senior Director for Enterprise Marketing EMEA at Adobe Systems. He has 25 years’ experience in senior marketing at the world’s most competitive software companies and is known for bringing the emotional and engaging approach of the best consumer work to enterprise communications. He is a former B2B Marketing Magazine Marketer of the Year.

Greaves ‘n’ Robb

Gemma Greaves, Chief Executive of The Marketing Society + Nishma Robb, Google Marketing Director

In this episode, we hear two high profile champions of diversity talk about the need for a new approach to workplace leadership. The free-flowing conversation takes in subjects not often aired, including psychological safety in the office, neurodiversity issues (such as imposter syndrome, dyslexia and being bi-polar) and what it’s like as a mother to be offered a top job while you have “milk in your hair”.

About the guests:

Gemma Greaves is Chief Executive of The Marketing Society and a networker supreme. For the past 10 years she has been growing and nurturing The Marketing Society, so that it is now a leading global network of senior marketers. Today there are thriving Marketing Society hubs in London, Scotland, Hong Kong, Singapore, Dubai, India and New York. She believes in being brave and the power of connections and she has served as the first female president of the Solus Club, the dining club for senior members of the media and advertising industry.

Nishma Robb is a Google marketing director with more than 20 years of experience including digital marketing, strategy, business development and general management. She is passionate about inspiring girls and women about the magic of technology and is a former chair of Women@google. Her accolades include being named Businesswoman of the Year in the Asian Women of Achievement Awards. She has the unique experience of working at a media owner, on client side and for an agency. Prior to Google, Robb was a senior executive at iProspect (part of Denstu Aegis).

Wilkins ‘n’ Leonard

Jon Wilkins, Chairman of Karmarama + Nils Leonard, co-founder of Uncommon London

In this episode, we hear Jon Wilkins, chairman of creative agency Karmarama, now part of Accenture Interactive, and Nils Leonard, co-founder of creative studio Uncommon London, talk about the challenges of launching a start-up agency, the possible future for agency networks and why now is the time for agencies “to create stuff”. We also hear why keeping a punk-rock sensibility is vital, when and how to fire a client and why it’s important to invest in sturdy furniture when trying to woo potential big-spending accounts.

About the guests:

Jon Wilkins is chairman of Karmarama. He joined the agency in 2014 and has been developing the Karmarama integrated offer, increasing capabilities in data and mobile and working with key clients to help them grow their business through strategy and creativity.  In December 2016 he oversaw the sale of Karmarama to Accenture Interactive.

He started his career at Granada TV in the marketing and market research department and then joined the brand-new MTV Europe before being headhunted to work for Disney in its international marketing department. His first ad agency role was at BMP where he became Head of Strategy at the tender age of 27. Next stop was the media agency, PHD, where he became Joint Managing Director of the company.

He founded Naked in 2,000, along with John Harlow and Will Collin. The agency pioneered the concept of media neutrality and Jon worked on a range of local and global clients including Coca-Cola and Unilever. Jon stayed at Naked for 13 years as it grew into an international group with offices in cities including New York, Melbourne, Sao Paolo, Paris, Singapore, Dubai and Tokyo.

 

Nils Leonard is co-founder of Uncommon London with Lucy Jameson and Natalie Graeme. The agency has now debuted its first work, created for client Ovo Energy.

Previously, as Chief Creative Officer of Grey LDN, Nils oversaw the most profitable and awarded years in the agency’s history and became one of the youngest agency chairmen in the world, leading its brands globally and locally.

In 2015 Grey LDN became the only agency in the world to win two Grand Prix at Cannes Lions and under Nils’ creative guidance Grey was named most awarded agency of the year twice in just three years at D&AD. His recent work on the Tate Britain won the Grand Prix at the Design Week awards and picked up 15 lions at the Cannes Festival of Creativity. Over the last year Nils has also led the inception and launch of the ethical capsule coffee brand Halo.