Watton ‘n’ Cox

Kate Cox, Vice President and Chief Marketing Office EMEA for GoDaddy + John Watton, Senior Director for Enterprise Marketing EMEA at Adobe Systems

In this episode, we hear the different ways that Adobe and GoDaddy inject some emotion into their marketing to build strong relationships and how technology has levelled the playing field for SMEs with modest budgets. We learn about Freddie Flintoff’s penchant for painting figurines, why it’s a good thing to encourage staff to pursue side hustles and the panic that sets in when a business pitch goes sideways.

About the guests:

Kate Cox is Vice President and Chief Marketing Officer EMEA for GoDaddy. She oversaw the platform’s recent eye-catching “four-inch Freddies” campaign with cricketer Andrew ‘Freddie’ Flintoff and is a founder of the new Digital Futures Council that encourages collaboration between creativity and technology and a former chief strategist at Havas Media.

John Watton is Senior Director for Enterprise Marketing EMEA at Adobe Systems. He has 25 years’ experience in senior marketing at the world’s most competitive software companies and is known for bringing the emotional and engaging approach of the best consumer work to enterprise communications. He is a former B2B Marketing Magazine Marketer of the Year.

Greaves ‘n’ Robb

Gemma Greaves, Chief Executive of The Marketing Society + Nishma Robb, Google Marketing Director

In this episode, we hear two high profile champions of diversity talk about the need for a new approach to workplace leadership. The free-flowing conversation takes in subjects not often aired, including psychological safety in the office, neurodiversity issues (such as imposter syndrome, dyslexia and being bi-polar) and what it’s like as a mother to be offered a top job while you have “milk in your hair”.

About the guests:

Gemma Greaves is Chief Executive of The Marketing Society and a networker supreme. For the past 10 years she has been growing and nurturing The Marketing Society, so that it is now a leading global network of senior marketers. Today there are thriving Marketing Society hubs in London, Scotland, Hong Kong, Singapore, Dubai, India and New York. She believes in being brave and the power of connections and she has served as the first female president of the Solus Club, the dining club for senior members of the media and advertising industry.

Nishma Robb is a Google marketing director with more than 20 years of experience including digital marketing, strategy, business development and general management. She is passionate about inspiring girls and women about the magic of technology and is a former chair of Women@google. Her accolades include being named Businesswoman of the Year in the Asian Women of Achievement Awards. She has the unique experience of working at a media owner, on client side and for an agency. Prior to Google, Robb was a senior executive at iProspect (part of Denstu Aegis).

Tough Truths for Ad Tech Vendors

Four publishers explain the difficulties in choosing potential ad tech suppliers and their tips to make the buying process run smoothly in this special edition of Dog ‘n’ Bone. It is an edited version of Propeller’s panel held at Ad Week Europe in London and features Jonathan Lewis, Head of Partnerships & Digital Innovation at Channel 4, Fiona McKinnon General Manager at The Pangaea Alliance (including CNN, Reuters, Fast Company), Guljeet Samra, Digital Commercial Operations Director at Hearst Magazines and Danny Spears, Programmatic Director at The Guardian. It is curated by Propeller founder Martin Loat.

Wilkins ‘n’ Leonard

Jon Wilkins, Chairman of Karmarama + Nils Leonard, co-founder of Uncommon London

In this episode, we hear Jon Wilkins, chairman of creative agency Karmarama, now part of Accenture Interactive, and Nils Leonard, co-founder of creative studio Uncommon London, talk about the challenges of launching a start-up agency, the possible future for agency networks and why now is the time for agencies “to create stuff”. We also hear why keeping a punk-rock sensibility is vital, when and how to fire a client and why it’s important to invest in sturdy furniture when trying to woo potential big-spending accounts.

About the guests:

Jon Wilkins is chairman of Karmarama. He joined the agency in 2014 and has been developing the Karmarama integrated offer, increasing capabilities in data and mobile and working with key clients to help them grow their business through strategy and creativity.  In December 2016 he oversaw the sale of Karmarama to Accenture Interactive.

He started his career at Granada TV in the marketing and market research department and then joined the brand-new MTV Europe before being headhunted to work for Disney in its international marketing department. His first ad agency role was at BMP where he became Head of Strategy at the tender age of 27. Next stop was the media agency, PHD, where he became Joint Managing Director of the company.

He founded Naked in 2,000, along with John Harlow and Will Collin. The agency pioneered the concept of media neutrality and Jon worked on a range of local and global clients including Coca-Cola and Unilever. Jon stayed at Naked for 13 years as it grew into an international group with offices in cities including New York, Melbourne, Sao Paolo, Paris, Singapore, Dubai and Tokyo.

 

Nils Leonard is co-founder of Uncommon London with Lucy Jameson and Natalie Graeme. The agency has now debuted its first work, created for client Ovo Energy.

Previously, as Chief Creative Officer of Grey LDN, Nils oversaw the most profitable and awarded years in the agency’s history and became one of the youngest agency chairmen in the world, leading its brands globally and locally.

In 2015 Grey LDN became the only agency in the world to win two Grand Prix at Cannes Lions and under Nils’ creative guidance Grey was named most awarded agency of the year twice in just three years at D&AD. His recent work on the Tate Britain won the Grand Prix at the Design Week awards and picked up 15 lions at the Cannes Festival of Creativity. Over the last year Nils has also led the inception and launch of the ethical capsule coffee brand Halo.

Cooper ‘n’ Thomas

Phil Thomas, CEO of Ascential Events and Chairman of Cannes Lions + Mike Cooper, CEO of PHD Worldwide

In this episode, we hear Phil and Mike talk about the challenges they face to evolve their services. Phil explains how this year’s Cannes Lions Festival of Creativity is changing to meet the call from brands and agencies for a simplified awards structure and value for money. Mike talks about the need for media agencies to stay on top of constant technological change, why the threat from consultancies is overblown and why agencies current use of data resembles teenage sex. Phil and Mike ponder the lessons learnt from signing off staff ‘car parking’ expenses and over-promising a client on the availability of 70s TV icon Denis Norden to front a campaign. Finally, we all learn if Tim Berners-Lee like to party or prefers a mug of hot cocoa.

Listen to the podcast on Soundcloud:

 

About the guests:

Phil Thomas is CEO of Ascential Events and chairman of Cannes Lions, the International Festival of Creativity. He oversees Cannes Lions, Money2020, and a diverse portfolio of award-winning international B2B events and trade exhibitions.

He began his career as a journalist, working on national and international magazines and newspapers, and editing Empire, the UK’s biggest-selling movie magazine, before moving into publishing and becoming Managing Director of FHM worldwide, launching the iconic men’s magazine in more than 30 countries. He was appointed Managing Director of Emap’s Australian and South East Asian division, based in Sydney for three years, before returning to the UK, and in November 2006 was appointed Chief Executive Officer of Lions Festivals. Philip began his current role when Ascential Events was established in August 2016. He remains CEO of Cannes Lions.

Mike Cooper is CEO of PHD Worldwide and responsible for growing the Omnicom-owned network, which today has over 80 offices in 69 countries.  Mike started working in advertising at Saatchi & Saatchi in London in 1984 before moving to Hong Kong in 1989 to work as media director. By 1993 he oversaw North Asia for Saatchi’s.

He joined Omnicom in 1997 as OMD’s first employee to set up the network in Asia-Pacific.  As CEO for OMD Asia Pacific he grew the network to 26 offices and in 2005 he launched PHD across the Asia Pacific region, leading to him being named Media Magazine’s ‘Regional Agency Head of the Year for Asia’.  Mike’s appointment to Worldwide CEO in 2007 saw him return to London, where the PHD network’s HQ is based. PHD manages clients such as VW Group, Unilever, GSK, SAP, Ferrero, Bayer, SC Johnson and Google amongst others.

Dewar-Gibb ‘n’ Rumalla

Nigel Dewar-Gibb, specialist media lawyer at Lewis Silkin + Rahul Rumalla, Founder + Chief Technology Officer of Paperchain

In this episode, we hear Nigel and Rahul talk about the so called ‘Black Box’ royalties that remain unclaimed by artists, auditing performing rights organisations such as PRS for Music, PPL and BMI and the potential for Blockchain in the music industry. They also discuss the Radiohead/Lana Del Rey copyright bust up, when is the right time for a legal scrap, the joy of buying the Ramones in four different formats and living a more minimalist life by selling everything except a back pack and guitar. 

Listen to the podcast on SoundCloud:

 

About the guests:

Nigel Dewar-Gibb is an experienced commercial IP lawyer and his focus is on digital media and technology sectors and he advises companies on the acquisition, production and licensing of content including ‘fingerprint’ tech companies, which track and report revenue. Because of the increasing complexity of copyright, he has set up a team to investigate royalty income flows worldwide to promote transparent and accurate accounting. Previously he was senior in-house Counsel for a number of multinational companies including Virgin Records and its affiliated music publishing company and for Picture Music International, a division of EMI Records active in film, TV and video production.

Rahul Rumalla is founder and Chief Technology Officer of Paperchain, a technology company empowering music copyright owners with products which solve the problem of unpaid royalties. He is a technology professional turned entrepreneur and now builds products and services for the music industry. He has a Master’s in Music Business from Berklee College of Music and was a Fellow at the Open Music Initiative.