Rangaiah Cannes Lions Interview

Babs Rangaiah, Executive Partner for Global Marketing at IBM iX

In this special episode of the Dog ‘n’ Bone we interview Babs Rangaiah, Executive Partner for Global Marketing at IBM iX, at the Cannes Lions festival about IBM iX’s blockchain pilot project for media deals. The project is in with partnership brands including Unilever and Kimberly-Clark and with Mediaocean.

We hear Babs outline the aims of the blockchain project, which include providing greater transparency on the supply chain and how much spend is going towards working media and the reasons behind his enthusiasm for the potential of machine learning and AI to transform customer experiences.

Babs has a deep knowledge of brands picked up from senior roles at Procter & Gamble and Unilever and at IBM iX he is immersed in developing rich technology solutions for businesses – iX is the company’s problem-solving agency that combines creativity, business consultancy and tech expertise

About Babs Rangaiah:

Rangaiah is Executive Partner for Global Marketing at IBM iX and is the former Vice President of Global Media Innovation & Ventures for Unilever. He is an award-winning marketer with deep media planning expertise and has also worked at Procter & Gamble, agency.com and DMB&B.

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