Mark Ritson, Columnist and Marketing Consultant
In this special episode we interview controversial columnist and marketing consultant Mark Ritson on his views on agencies, tribalism in marketing and why ‘Fearless Girl’ should not be an award-winner. Mark also discusses his attitude to wealth, his love of sports cars and jam, and a disastrous meeting with clients in which he ‘spilled his guts’.
About Mark Ritson:
Mark Ritson is Adjunct Professor of Marketing at Melbourne Business School. He has a PhD in Marketing from Lancaster University and has taught on the MBA programs at several business schools.
Mark has worked globally as a private marketing consultant on brand strategy, market research, segmentation, CRM, marketing communications, brand acquisition, brand valuation and brand extension. He has served as in-house professor for luxury group LVMH on brands like Dom Perignon, Louis Vuitton and Tag Heuer. He has written a weekly column on branding for Marketing Week for more than a decade. On three occasions he has been judged the Business Columnist of the Year at the PPA Press Awards.