Live at Advertising Week Europe 2019 – Part III

Pick ‘n’ Mix: The Dog’n’Bone Question Relay Race

How do you measure a creative idea? What would you change about the media industry? These are just some of the burning issues occupying the minds of media and marketing senior executives and surfaced in this new Dog ‘n’ Bone format. We grabbed movers and shakers at Advertising Week Europe and requested they answer the question set by the last occupant of the hot seat. They were then able to set a question for the next ‘victim’. The answers were spontaneous, illuminating and revealing. Among the guests to accept the challenge were Managing Director of VMLY&R Amanda Farmer, co-founder of BBH and Chairman of Whalar Sir John Hegarty and CMO of Santander UK Keith Moor.

In this episode…

Senior industry figures grabbed amid the hustle and bustle of Advertising Week Europe take part in a new Dog ‘n’ Bone format. Each person is requested to answer the question set by the last occupant of the hot seat – they were then able to set a question for the next ‘victim’. The questions show what is on the minds of industry luminaries and include ‘how do you measure a creative idea?’ and ‘what would you change about the media industry?’. Among the guests to accept the challenge were Managing Director of VMLY&R Amanda Farmer, co-founder of BBH and Chairman of Whalar Sir John Hegarty and CMO of Santander UK Keith Moor.

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