Benson ‘n’ Payne

Mark Benson, CEO of MPC

John Payne, Managing Director of RSA Films, Asia

In this episode we listen to two people with bags of experience in the world of production and storytelling discuss the new creative assets brands need in a multiplatform world.

MPC is a partner of the New Directors’ Showcase, which presents the best international young directorial talent and launches at Cannes Lions each year. Ridley Scott curated the showcase this year and we hear Mark and John talk about the sourcing and development of new talent.

And as both work in the entertainment industry, their chat would not be complete without some entertaining stories of mishaps and mischief, so listen out for John’s tale of an unexpected TV appearance in bondage gear.

About the guests:

Mark Benson is CEO of Academy Award-winning creative studio MPC. He started out, as many do in the production industry, as a runner, has worked as a post producer on famous ads, such as Anchor Butter’s “Dancing Cows” and Reebok’s “Dream Team”, and has led the company’s expansion into multiple territories.

John Payne is Managing Director for Asia at film and commercials production company RSA Films – the company founded by filmmaker Ridley Scott. He ran RSA’s music video production company Black Dog Films and later expanded the RSA Films business into Hong Kong and Shanghai. He heads up development at the recently formed Ridley Scott Creative Group, which aligns all RSA companies in one network.

Jacob ‘n’ Brunt

Kathryn Jacob, CEO of Pearl & Dean

Michael Brunt, Publisher of The Economist

In this Dog ‘n’ Bone special, recorded at the Cannes Lions festival, we listen to Kathryn and Michael enjoying a relaxed chat about the challenges facing ‘traditional media’ – including the fact that the reality of the cinema experience means it cannot deliver mobile data to brands.

We hear how cinema and print can help drive change in social attitudes and how this ties-in with The Economist’s plans to celebrate its 175th anniversary. We also learn why Insect Ice Cream makes for a great marketing campaign and the dangers posed by a rogue handbag during an important client meeting.

About the guests:

Kathryn Jacob is CEO of cinema sales house Pearl & Dean and is steeped in media, having worked at the Daily Telegraph and Virgin Radio. Kathryn is a champion of workplace diversity and equality and is co-author of The Glass Wall: Success Strategies for Women at Work. She is a member of the Government Expert Group on Body Confidence and the Advertising Association Council and a former President of Women in Advertising and Communications.

Michael Brunt is Publisher of The Economist and has worked at the media owner since 2006 in a variety of roles. He started his working life in agencies with stints at McCann Erickson and EHS Brann.

Manning ‘n’ Kjaersgaard

Nick Manning, Senior Vice President, London, at MediaLink

Carl Erik Kjærsgaard Co-Founder and Chief Executive of Blackwood Seven

In this episode we hear two tech and media specialists discuss the role of “Mad Men, Media Men and Maths Men” against the backdrop of the Cannes Lions festival.

The pair discuss the importance of data aggregation, the concerns around measurement and how businesses should make sales outcomes their hard KPI.

Nick and Carl speculate on the future role of media agencies and the new sources of competition, such as digital ecommerce players dabbling in media sales.

About the Guests:

Carl Erik Kjærsgaard is Co-Founder and Chief Executive of Blackwood Seven, the Danish AI-driven media management platform. He has some Mad Man in his DNA, with roles at creative agencies including CEO for Nordics at Grey Group.

Nick Manning is well-known to the UK media community as the co-founder of Manning Gottlieb OMD and latterly the Chief Strategy Officer at Ebiquity. He joined MediaLink as Senior Vice President in London in April this year.

Rangaiah Cannes Lions Interview

Babs Rangaiah, Executive Partner for Global Marketing at IBM iX

In this special episode of the Dog ‘n’ Bone we interview Babs Rangaiah, Executive Partner for Global Marketing at IBM iX, at the Cannes Lions festival about IBM iX’s blockchain pilot project for media deals. The project is in with partnership brands including Unilever and Kimberly-Clark and with Mediaocean.

We hear Babs outline the aims of the blockchain project, which include providing greater transparency on the supply chain and how much spend is going towards working media and the reasons behind his enthusiasm for the potential of machine learning and AI to transform customer experiences.

Babs has a deep knowledge of brands picked up from senior roles at Procter & Gamble and Unilever and at IBM iX he is immersed in developing rich technology solutions for businesses – iX is the company’s problem-solving agency that combines creativity, business consultancy and tech expertise

About Babs Rangaiah:

Rangaiah is Executive Partner for Global Marketing at IBM iX and is the former Vice President of Global Media Innovation & Ventures for Unilever. He is an award-winning marketer with deep media planning expertise and has also worked at Procter & Gamble, agency.com and DMB&B.

Childs ‘n’ Ackerman

Darren Childs, CEO of UKTV

Steve Ackerman, Managing Director of Somethin’ Else

In this episode, we hear Darren Childs, CEO of UKTV and Steve Ackerman, Managing Director of content company Somethin’ Else, explain why a local tone of voice is vital to combatting global streaming platforms like Netflix and Apple.

We listen in as the pair discuss why brands are failing to fully optimise their involvement in TV show format; the growth of audio content, such as podcasts, and whether kids will eventually turn into their parents and sit down to watch TV in the living room. Finally, we learn, the importance of paying off the local police when broadcasting a live concert featuring Led Zeppelin and Queen in this Dog ‘n’ Bone special recorded against the backdrop of the bustling Cannes Lions festival.

About the Guests:

Darren Childs is the CEO of multichannel broadcaster UKTV, which has close to 10% market share and operates channel brands including Dave and Gold and Drama. He also serves on the Advisory Board of the Antenna Group, a media business with investments in high profile US digital companies Vice, Twitter, Spotify and Facebook, as well as European Pay TV, Broadcasting, and Radio.

Steve Ackerman is Managing Director of the award-winning content agency Somethin’ Else. The agency is the BBC’s biggest multi-platform supplier and past and present clients include Swarovski, Boots UK, Porsche and The Economist. Steve is a Fellow of The Radio Academy.

Watton ‘n’ Cox

Kate Cox, Vice President and Chief Marketing Office EMEA for GoDaddy + John Watton, Senior Director for Enterprise Marketing EMEA at Adobe Systems

In this episode, we hear the different ways that Adobe and GoDaddy inject some emotion into their marketing to build strong relationships and how technology has levelled the playing field for SMEs with modest budgets. We learn about Freddie Flintoff’s penchant for painting figurines, why it’s a good thing to encourage staff to pursue side hustles and the panic that sets in when a business pitch goes sideways.

About the guests:

Kate Cox is Vice President and Chief Marketing Officer EMEA for GoDaddy. She oversaw the platform’s recent eye-catching “four-inch Freddies” campaign with cricketer Andrew ‘Freddie’ Flintoff and is a founder of the new Digital Futures Council that encourages collaboration between creativity and technology and a former chief strategist at Havas Media.

John Watton is Senior Director for Enterprise Marketing EMEA at Adobe Systems. He has 25 years’ experience in senior marketing at the world’s most competitive software companies and is known for bringing the emotional and engaging approach of the best consumer work to enterprise communications. He is a former B2B Marketing Magazine Marketer of the Year.

Greaves ‘n’ Robb

Gemma Greaves, Chief Executive of The Marketing Society + Nishma Robb, Google Marketing Director

In this episode, we hear two high profile champions of diversity talk about the need for a new approach to workplace leadership. The free-flowing conversation takes in subjects not often aired, including psychological safety in the office, neurodiversity issues (such as imposter syndrome, dyslexia and being bi-polar) and what it’s like as a mother to be offered a top job while you have “milk in your hair”.

About the guests:

Gemma Greaves is Chief Executive of The Marketing Society and a networker supreme. For the past 10 years she has been growing and nurturing The Marketing Society, so that it is now a leading global network of senior marketers. Today there are thriving Marketing Society hubs in London, Scotland, Hong Kong, Singapore, Dubai, India and New York. She believes in being brave and the power of connections and she has served as the first female president of the Solus Club, the dining club for senior members of the media and advertising industry.

Nishma Robb is a Google marketing director with more than 20 years of experience including digital marketing, strategy, business development and general management. She is passionate about inspiring girls and women about the magic of technology and is a former chair of Women@google. Her accolades include being named Businesswoman of the Year in the Asian Women of Achievement Awards. She has the unique experience of working at a media owner, on client side and for an agency. Prior to Google, Robb was a senior executive at iProspect (part of Denstu Aegis).

Thompson ‘n’ Gorman

Suki Thompson, Founding Partner of Oystercatchers + Helen Gorman, Marketing Consultant (Post Office, McDonald’s, Ribena)

In this episode, we hear how to handle digital transformation at the Post Office, McDonald’s and other brands, pick up tips on writing the perfect creative brief and learn how it feels to be sued by Sir Martin Sorrell.

About the guests:

Suki Thompson is a star player in the media world, having set up client and agency consultancy business Oystercatchers 10 years ago. Centaur Media acquired Oystercatchers in September 2016 and as member of The Centaur Management Board, Suki is now responsible for the vision and growth of Centaur’s consultancy, capability and pitch businesses where she leads marketing and digital transformation.

She is a former Chair of the Marketing Society and a long-standing member of WACL and The Marketing Group of Great Britain. She is also a Trustee for Macmillan Cancer Support, Addidi Angel Investor steering committee member of The Women’s Equality Party and a member of the City Livery Company, Upholders.

Helen Gorman is a strategic and creative Blue Chip Marketing and business leader with a strong legacy of commercial and creative success with P&L responsibility. She has worked at GSK on brands such as Ribena and Lucozade and at Britvic on Robinsons’ Fruit Shoot.  Recently she’s been working for the Post Office on its digital transformation and her specialities include brand strategy, communications, digital, managing multiple creative agencies, multi-channel media strategy and building and coaching high performing teams

Wilkins ‘n’ Leonard

Jon Wilkins, Chairman of Karmarama + Nils Leonard, co-founder of Uncommon London

In this episode, we hear Jon Wilkins, chairman of creative agency Karmarama, now part of Accenture Interactive, and Nils Leonard, co-founder of creative studio Uncommon London, talk about the challenges of launching a start-up agency, the possible future for agency networks and why now is the time for agencies “to create stuff”. We also hear why keeping a punk-rock sensibility is vital, when and how to fire a client and why it’s important to invest in sturdy furniture when trying to woo potential big-spending accounts.

About the guests:

Jon Wilkins is chairman of Karmarama. He joined the agency in 2014 and has been developing the Karmarama integrated offer, increasing capabilities in data and mobile and working with key clients to help them grow their business through strategy and creativity.  In December 2016 he oversaw the sale of Karmarama to Accenture Interactive.

He started his career at Granada TV in the marketing and market research department and then joined the brand-new MTV Europe before being headhunted to work for Disney in its international marketing department. His first ad agency role was at BMP where he became Head of Strategy at the tender age of 27. Next stop was the media agency, PHD, where he became Joint Managing Director of the company.

He founded Naked in 2,000, along with John Harlow and Will Collin. The agency pioneered the concept of media neutrality and Jon worked on a range of local and global clients including Coca-Cola and Unilever. Jon stayed at Naked for 13 years as it grew into an international group with offices in cities including New York, Melbourne, Sao Paolo, Paris, Singapore, Dubai and Tokyo.

 

Nils Leonard is co-founder of Uncommon London with Lucy Jameson and Natalie Graeme. The agency has now debuted its first work, created for client Ovo Energy.

Previously, as Chief Creative Officer of Grey LDN, Nils oversaw the most profitable and awarded years in the agency’s history and became one of the youngest agency chairmen in the world, leading its brands globally and locally.

In 2015 Grey LDN became the only agency in the world to win two Grand Prix at Cannes Lions and under Nils’ creative guidance Grey was named most awarded agency of the year twice in just three years at D&AD. His recent work on the Tate Britain won the Grand Prix at the Design Week awards and picked up 15 lions at the Cannes Festival of Creativity. Over the last year Nils has also led the inception and launch of the ethical capsule coffee brand Halo.

Cooper ‘n’ Thomas

Phil Thomas, CEO of Ascential Events and Chairman of Cannes Lions + Mike Cooper, CEO of PHD Worldwide

In this episode, we hear Phil and Mike talk about the challenges they face to evolve their services. Phil explains how this year’s Cannes Lions Festival of Creativity is changing to meet the call from brands and agencies for a simplified awards structure and value for money. Mike talks about the need for media agencies to stay on top of constant technological change, why the threat from consultancies is overblown and why agencies current use of data resembles teenage sex. Phil and Mike ponder the lessons learnt from signing off staff ‘car parking’ expenses and over-promising a client on the availability of 70s TV icon Denis Norden to front a campaign. Finally, we all learn if Tim Berners-Lee like to party or prefers a mug of hot cocoa.

Listen to the podcast on Soundcloud:

 

About the guests:

Phil Thomas is CEO of Ascential Events and chairman of Cannes Lions, the International Festival of Creativity. He oversees Cannes Lions, Money2020, and a diverse portfolio of award-winning international B2B events and trade exhibitions.

He began his career as a journalist, working on national and international magazines and newspapers, and editing Empire, the UK’s biggest-selling movie magazine, before moving into publishing and becoming Managing Director of FHM worldwide, launching the iconic men’s magazine in more than 30 countries. He was appointed Managing Director of Emap’s Australian and South East Asian division, based in Sydney for three years, before returning to the UK, and in November 2006 was appointed Chief Executive Officer of Lions Festivals. Philip began his current role when Ascential Events was established in August 2016. He remains CEO of Cannes Lions.

Mike Cooper is CEO of PHD Worldwide and responsible for growing the Omnicom-owned network, which today has over 80 offices in 69 countries.  Mike started working in advertising at Saatchi & Saatchi in London in 1984 before moving to Hong Kong in 1989 to work as media director. By 1993 he oversaw North Asia for Saatchi’s.

He joined Omnicom in 1997 as OMD’s first employee to set up the network in Asia-Pacific.  As CEO for OMD Asia Pacific he grew the network to 26 offices and in 2005 he launched PHD across the Asia Pacific region, leading to him being named Media Magazine’s ‘Regional Agency Head of the Year for Asia’.  Mike’s appointment to Worldwide CEO in 2007 saw him return to London, where the PHD network’s HQ is based. PHD manages clients such as VW Group, Unilever, GSK, SAP, Ferrero, Bayer, SC Johnson and Google amongst others.