Evans ‘n’ Hookway

In this episode…

Marketing Director of Direct Line Group Mark Evans chats with Frith Hookway, formerly at Snap Inc. and now Head of Strategy at Vidsy, about career development in a conversation moderated by Martin Loat, Chairman of Propeller Group. Mark acted as an advisor to Frith when she was a scholar at The Marketing Academy and they have stayed friends since. Their conversation unpacks topics such as mentorship, big decisions like taking a post abroad, ‘unlearning’ and ‘squiggly’ career paths.

About the guests:

Mark Evans is Marketing Director of Direct Line group and oversees marketing for brands such as Direct Line, Green Flag and Churchill. In 2018 he was named Marketing Society Leader of the Year and he is a passionate supporter of helping others develop their career. He’s also the founder of the charity fun run format known The Sprintathon and the advertising and marketing industry is getting behind one of these on the 25th of July in support of Stand Up To Cancer and Cancer Research UK.

Frith Hookway is Head of Strategy at adtech video business Vidsy and previously worked at Top Shop and at Snap Inc. in both London and Los Angeles. She was a scholar in The Marketing Academy 2016 intake and Mark was her mentor.

Live at Advertising Week Europe 2019 – Part III

Pick ‘n’ Mix: The Dog’n’Bone Question Relay Race

How do you measure a creative idea? What would you change about the media industry? These are just some of the burning issues occupying the minds of media and marketing senior executives and surfaced in this new Dog ‘n’ Bone format. We grabbed movers and shakers at Advertising Week Europe and requested they answer the question set by the last occupant of the hot seat. They were then able to set a question for the next ‘victim’. The answers were spontaneous, illuminating and revealing. Among the guests to accept the challenge were Managing Director of VMLY&R Amanda Farmer, co-founder of BBH and Chairman of Whalar Sir John Hegarty and CMO of Santander UK Keith Moor.

In this episode…

Senior industry figures grabbed amid the hustle and bustle of Advertising Week Europe take part in a new Dog ‘n’ Bone format. Each person is requested to answer the question set by the last occupant of the hot seat – they were then able to set a question for the next ‘victim’. The questions show what is on the minds of industry luminaries and include ‘how do you measure a creative idea?’ and ‘what would you change about the media industry?’. Among the guests to accept the challenge were Managing Director of VMLY&R Amanda Farmer, co-founder of BBH and Chairman of Whalar Sir John Hegarty and CMO of Santander UK Keith Moor.

Live at Advertising Week Europe 2019 Parts I ‘n’ II

Part I

Senior executives attending Advertising Week Europe explain what they enjoy about attending events and what they dislike about such extravaganzas in this first of three Dog ‘n’ Bone specials recorded at the show. Hear from Amanda Farmer, Managing Director of VML Y&R and Celine Saturnino, Chief Commercial Officer of Total Media, and more.

 

 

Part II

Senior executives attending Advertising Week Europe explain where else they go to expand their industry knowledge in this second of three Dog ‘n’ Bone specials recorded at the show. Hear from Sir John Hegarty, co-founder of BBH and Chairman of Whalar, Keith Moor, Chief Marketing Officer at Santander UK and Harsh Kapadia, departing ECD at VML Y&R London who is relocating to the agency’s New York office, among others.

 

 

Weed ‘n’ Eisinger ‘n’ Pain ‘n’ Wight

In this episode…

Keith Weed, departing Unilever Chief Marketing & Comms Officer sits down with two young marketers and the President of Engine Group Robin Wight to share his opinions and field questions on a range of subjects. Hannah Pain, Senior Brand Manager McDonald’s and Crystal Eisinger, Strategy and Operations, Google UK & Ireland, seize the opportunity to ask Keith for advice for aspiring CMOs and how Unilever is approaching ‘unstereotyping’ its workforce.

Hear Keith’s views on topics ranging from tackling ‘self-limiting beliefs’ to how multinational businesses can stay agile and the transition from digital marketing to “marketing in a digital world”.

About the guests:

Keith Weed, Chief Marketing & Comms Officer at Unilever. Keith is about to leave the company he has worked for since 1983. He has held global and regional roles across general management and marketing and sits on the executive board with the Marketing, Communications and Sustainable Business teams reporting to him. He is President of the Advertising Association and a former president of the Marketing Society.

Robin Wight, Founder of WCRS, President of The Engine Group, Founder of the Ideas Foundation

Hannah Pain, Senior Brand Manager, McDonald’s and Marketing Society Young Leader of the Year 2018

Crystal Eisinger, Strategy and Operations, Google UK & Ireland and a Marketing Academy Scholar from 2018

Scheckner ‘n’ Thomas

In this episode…

We hear from two impresarios of flagship marketing festivals – Matt Scheckner, Global CEO of Stillwell partners, the  producer of Ad Week Europe, and Phil Thomas, Chief Executive Officer and President Ascential Events and Chairman of Cannes Lions. They talk about how the evolution of event business models and  the pressures of delivering value to an audience while pleasing sponsors.

We also learn how they deal with crisis in the moment, the guests that most delighted them and why working with rapper T.I. was a painful experience.

About the guests:

Matt Scheckner is Global CEO of New York city based boutique consultancy Stillwell Partners and Executive Director of Advertising Week and Advertising Week Europe

Stillwell is the producer of Advertising Week, the world’s largest advertising / marketing / media industry summit. The Week takes place in New York City, London, Tokyo, Mexico City, Sydney and Johannesburg.

From 2006-2008, Matt served as Consigliere at Yahoo!, where he produced the very first digital Upfront, “Broadband on Broadway” in 2007 and managed the corporation’s relationships with Madison Avenue. For more than a decade Matt owned and ran Empire Sports & Entertainment, a New York City-based marketing and strategic consulting firm.

Phil Thomas Chief Executive Officer and President of Ascential Events & Chairman of Cannes Lions at Ascential.

He served as the Chief Executive Officer of Lions Festivals at Ascential Group Limited for a decade and has held a number of titles at Ascential Group since 1990, including Managing Director of EMAP Australia, FHM Worldwide and EMAP Media, where he held overall responsibility for the management of titles such as Shots, Screen International and Broadcast.

He began his career as a journalist, working on newspapers and magazines before moving into publishing.

Gordon Young Interview

In this episode…

Gordon Young, Editor-In-Chief, The Drum

In this special episode we interview Gordon Young, the entrepreneurial editor-in-chief of trade media brand The Drum interviewed by Propeller Group Founder Martin Loat. He explains how he started in publishing, the origins of The Drum empire and the value the magazine still has as a catalyst for events and what he now regards as the competition. We also hear how Gordon managed to outmanoeuvre an angry Scottish High Court judge and how comedian Omid Djalili landed him in hot water with RBS.

About the Gordon Young:

Gordon Young is editor-in-chief of trade and co-founder of media brand The Drum. He is driven by a core belief that marketing has the power to change the world – hopefully for the better.

Parent company Carynx Group was founded in 1984 and over the years the company has launched several trade magazines spanning sectors as diverse as architecture and law. However, it was a marketing-focused magazine called ScotMedia that outlived them all, later regenerating into ‘The Drum’. The brands ecosystem has grown since it launched in Scotland in 1985 to include a host of live events including the DTA, Drum Marketing, DADI and MOMA Awards as well as the Recommended Agency Register. It has a presence in Glasgow, London, New York and Singapore.

Pemsel ‘n’ Ridding

In this episode…

The CEOs of Guardian Media Group and of the Financial Times – David Pemsel and John Ridding – sit down with Propeller founder Martin Loat to discuss how they are protecting quality journalism via their respective business models, their varied paths to the top job, their decision-making processes and their most awkward business moment.

Listen in as they reflect on the challenges of working with naturally sceptical journalists and how they intend to bring diversity and fresh perspectives into their organisations.

About the guests:

David Pemsel is CEO of Guardian Media Group and has held the roles of Commercial Director, Marketing Director and Deputy CEO at GMG. He is also a former ITV Director of Marketing and former Managing Partner at advertising agency St Luke’s.

John Ridding is CEO of the Financial Times and former Editor and Publisher of the Financial Times, Asia. He has also held the roles of Deputy Editor and Managing Editor at the FT.

 

Tupper ‘n’ Kaye

In this episode we hear from two champions of workplace diversity with a background in marketing – Helen Tupper is a former Microsoft marketer and founded career development company Amazing If, while Sky’s Head of Women in Leadership Tamara Kaye has worked in marketing in production. Listen in as they discuss why Sky insists on a 50/50 gender split shortlist for senior roles, why it’s okay for a manager not to have all the answers to hand when faced with a sensitive problem and the challenges of handling a diverse team.

About the guests:

Helen Tupper is co-founder of career development company Amazing If, curator of the Squiggly Careers podcast and columnist for Marketing Week. She is also a former Microsoft marketer.

Tamara Kaye is Head of Women in Leadership at BSkyB UK & ROI. She is also a former Planning Controller at Sky’s Marketing Group and worked in production for many years.

Mark Ritson Interview

Mark Ritson, Columnist and Marketing Consultant

In this special episode we interview controversial columnist and marketing consultant Mark Ritson on his views on agencies, tribalism in marketing and why ‘Fearless Girl’ should not be an award-winner. Mark also discusses his attitude to wealth, his love of sports cars and jam, and a disastrous meeting with clients in which he ‘spilled his guts’.

About Mark Ritson:

Mark Ritson is Adjunct Professor of Marketing at Melbourne Business School. He has a PhD in Marketing from Lancaster University and has taught on the MBA programs at several business schools.

Mark has worked globally as a private marketing consultant on brand strategy, market research, segmentation, CRM, marketing communications, brand acquisition, brand valuation and brand extension. He has served as in-house professor for luxury group LVMH on brands like Dom Perignon, Louis Vuitton and Tag Heuer. He has written a weekly column on branding for Marketing Week for more than a decade. On three occasions he has been judged the Business Columnist of the Year at the PPA Press Awards.

Wheldon ‘n’ Wootton

David Wheldon, CMO at The Royal Bank of Scotland Group, President of World Federation of Advertisers

Bob Wootton, Consultant, Former Director of Advertising & Media ISBA

In this episode we listen to two highly experienced marketing practitioners discuss the changing role of the CMO, the end of the ‘lead agency’ era and the danger of seductive digital metrics. We hear about the need for authenticity in leadership, how an ex-black hat hacker alerted the WFA to the extent of online ad fraud and the dangers of not asking what the real “nitty gritty shit” of a new job might be.

About the guests:

David Wheldon is Chief Marketing Officer for The Royal Bank of Scotland Group and serves as President of the World Federation of Advertisers. He is a council member of the Marketing Group of Great Britain and a Marketing Society Fellow. In his extensive career he has worked both client-side and agency-side, holding senior roles at Coca-Cola, Vodafone and Barclays. He started his career at Saatchi & Saatchi, held positions such as President of BBDO Europe and CEO of Tempus Partners and set up Team Vodafone for WPP.

Bob Wootton is founder of Deconstruction Consulting, a media columnist, experienced agency hand and a former long-serving Director of Advertising & Media for ISBA.